Thursday, 4 December 2014

Victoria Can't Keep a Secret


It's definitely no secret that I want to be a Victoria's Secret Angel. I can only think of one reason why I wasn't strutting down that runway on Tuesday and that's because I'm only 5ft 7" right. If I was an inch taller I'm positive some modelling agency would have snapped me up years ago because please, my bum has actually been described as "heavenly". That's a genuine quote, I swear.

So anyway, the annual VS fashion show was held for the first time in London this year and ngl the pictures look pretty sick. My two reasons for why Victoria's Secret is so successful are as follows; firstly who doesn't like lingerie, secondly who doesn't find the idea of lingerie that makes you become an Angel irresistible? Anyone? Anyone not wanna be an Angel?

Yeah, didn't think so.

Victoria's Secret don't just put on a show, it's a full blown spectacle and I for one cannot wait to watch it in full.This is one hell of a marketing technique. A VS product acts as a pathway into a new world, their world, where we all strut around in bras made of diamonds and have wings sprouting from our backs. Those bra's aren't just bras, they're an ascension up to heaven. Just like the Little Mermaid wishing she was where the people were, I wanna be where the Angels are with their, what do they call them? Wiiiiiiings.

So bravo Victoria's Secret, atm you are top of the leader board on my list of brands with the best marketing techniques ever. I will continue to follow you on twitter and instagram, subscribe to your youtube videos and browse your website regularly.

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